Review Of The Reviews
Yesterday, July 19, a variety of technical news sources began reviewing the pre-pre-release of the Windows Phone 7. Considering Microsoft’s recent decision to kill the Kin mobile phone last month, and which only had a commercial lifetime of about three months, many techies turned their attention to what would be Microsoft’s newest mobile phone release. Just why they did that release now is interesting.
This is not the final product. Microsoft has said so, and yesterday, over 24 websites also said so. The reporting was interesting. Many did take the phone apart, (not literally) but looked at the components and what they would offer. Almost all reviewers agreed with a WOW reaction.
From Gizmodo: “Windows Phone 7 is good. Really good….” PC magazine “…almost from the very first click. …Microsoft is clearly – and finally – heading in the right mobile direction.”
There are other positive reviews using words and phrases like “leap over Apple,” “It’s better,” “astonishing that Microsoft has produced something this different.” And perhaps the most telling is “The man with the plan for your mobile future [is] not Steve Jobs but Steve Ballmer.” BBC.
What is interesting is the timing. We all know and sometimes grin at the problems that Apple has had with their iPhone 4. I’m sure that there is a little of …good, it’s time to knock Jobs down a peg or two. (That’s polite language.) Given that Microsoft took it on the chin several times with Vista, some see this another company getting its due as well.
Those are not the correct assessments. Microsoft and Apple have been pushing the frontiers of technology, sometimes they succeed and sometimes they don’t.
But Microsoft clearly wanted to show the world that it is going to introduce a product that will compete with the iPhone head to head. So while Apple has been flirting with bad press…Microsoft is setting itself up with good press.
Source: Microsoft
