According to a recent study by ComScore.com, Microsoft websites have captured close to a 15 percent share of the worldwide online presence. Facebook and YouTube together account for almost 10 percent of the time users spent online globally.
The following table shows the top companies and their presence globally on the Internet for the month of September, 2009. The results are interesting because the biggest Internet users are in Latin America and the Middle East/Africa, according to the study. The study does not show Asia, so it is limited.
| Top Global Properties Based on Total Hours September 2009 vs. September 2008 Total Audience Age 15+ at Home/Work Locations Source: comScore World Metrix |
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| Total Hours (MM) | |||
| Sep-2008 | Sep-2009 | % Change | |
| Total Internet : Total Audience | 21,746 | 26,988 | 24 |
| Microsoft Sites | 2,734 | 3,920 | 43 |
| Google Sites | 1,703 | 2,512 | 48 |
| Yahoo! Sites | 1,975 | 1,699 | -14 |
| Facebook.com | 474 | 1,387 | 193 |
| Tencent Inc. | 589 | 893 | 52 |
| AOL LLC | 584 | 513 | -12 |
| eBay | 231 | 239 | 3 |
| Fox Interactive Media | 361 | 204 | -44 |
| Baidu.com Inc. | 175 | 163 | -7 |
| Lycos Sites | 59 | 107 | 81 |
Facts about the Internet presence:
In September 2009, an online global population of 1.2 billion Internet users aged 15 and older accounted for almost 27 billion hours spent on the Internet.
In terms of destination for end users on the Internet, the rankings came in with:
the leader – Microsoft, followed by Google, then Yahoo, and Facebook.
- Microsoft sites accounted for 14.5 percent of total minutes spent online in September
- Microsoft’s Windows Live Messenger was very popular accounting for nearly 70 percent of time spent during September.
- Google sites captured 9.3 percent of total minutes or about 2.5 billion hours.
- YouTube users accounted for nearly half of total time spent or about 1.2 billion hours.
- Yahoo sites ranked as the third most engaging Web site at 1.7 billion hours.
- Facebook.com had close to 1.4 billion hours. But Facebook’s share of attention closed in on 5.1 percent in September.
This next table shows how those sites fared along global locations.
| Share of Time Spent at Top 5 Global Properties Based on Total Minutes September 2009 Total Audience Age 15+ at Home/Work Locations Source: comScore World Metrix |
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| Share (%) of Total Time Spent Online in Region | ||||||
| Worldwide | North America | Europe | Asia Pacific | Latin America | Middle East – Africa | |
| Microsoft Sites | 14.5% | 8.6% | 16.8% | 6.4% | 35.9% | 33.1% |
| Google Sites | 9.3% | 9.1% | 9.6% | 6.4% | 19.4% | 9.7% |
| Yahoo! Sites | 6.3% | 11.2% | 2.0% | 7.9% | 2.1% | 4.9% |
| Facebook.com | 5.1% | 6.0% | 6.6% | 2.4% | 5.0% | 8.0% |
| Tencent Inc. | 3.3% | 0.0% | 0.0% | 10.7% | 0.0% | 0 |
Source:
http://www.comscore.com/Press_Events/Press_Releases/2009/11/Microsoft_Sites_Captures_Largest_Share_of_Time_Spent_Online_Worldwide
