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Microsoft Web Presence Grows

View Comments November 9, 2009 | GGarza

According to a recent study by ComScore.com, Microsoft websites have captured close to a 15 percent share of the worldwide online presence. Facebook and YouTube together account for almost 10 percent of the time users spent online globally.

The following table shows the top companies and their presence globally on the Internet for the month of September, 2009.  The results are interesting because the biggest Internet users are in Latin America and the Middle East/Africa, according to the study. The study does not show Asia, so it is limited.

Top Global Properties Based on Total Hours
September 2009 vs. September 2008
Total Audience Age 15+ at Home/Work Locations
Source: comScore World Metrix
Total Hours (MM)
Sep-2008 Sep-2009 % Change
Total Internet : Total Audience 21,746 26,988 24
Microsoft Sites 2,734 3,920 43
Google Sites 1,703 2,512 48
Yahoo! Sites 1,975 1,699 -14
Facebook.com 474 1,387 193
Tencent Inc. 589 893 52
AOL LLC 584 513 -12
eBay 231 239 3
Fox Interactive Media 361 204 -44
Baidu.com Inc. 175 163 -7
Lycos Sites 59 107 81

Facts about the Internet presence:

In September 2009, an online global population of 1.2 billion Internet users aged 15 and older accounted for almost 27 billion hours spent on the Internet.
In terms of destination for end users on the Internet, the rankings came in with:
the leader – Microsoft, followed by Google, then Yahoo, and Facebook.

  • Microsoft sites accounted for 14.5 percent of total minutes spent online in September
  • Microsoft’s Windows Live Messenger was very popular accounting for nearly 70 percent of time spent during September.
  • Google sites captured 9.3 percent of total minutes or about 2.5 billion hours.
  • YouTube users accounted for nearly half of total time spent or about 1.2 billion hours.
  • Yahoo sites ranked as the third most engaging Web site at 1.7 billion hours.
  • Facebook.com had close to 1.4 billion hours. But Facebook’s share of attention closed in on 5.1 percent in September.

This next table shows how those sites fared along global locations.

Share of Time Spent at Top 5 Global Properties Based on Total Minutes
September 2009
Total Audience Age 15+ at Home/Work Locations
Source: comScore World Metrix
Share (%) of Total Time Spent Online in Region
Worldwide North America Europe Asia Pacific Latin America Middle East – Africa
Microsoft Sites 14.5% 8.6% 16.8% 6.4% 35.9% 33.1%
Google Sites 9.3% 9.1% 9.6% 6.4% 19.4% 9.7%
Yahoo! Sites 6.3% 11.2% 2.0% 7.9% 2.1% 4.9%
Facebook.com 5.1% 6.0% 6.6% 2.4% 5.0% 8.0%
Tencent Inc. 3.3% 0.0% 0.0% 10.7% 0.0% 0

Source:

http://www.comscore.com/Press_Events/Press_Releases/2009/11/Microsoft_Sites_Captures_Largest_Share_of_Time_Spent_Online_Worldwide

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About GGarza: I've been in the computer industry since the mid 80's. I have several Microsoft Certifications including MCSE 2003, MCTS, MCITP, and Cisco CCNA, and CCNP. I also have a Msc in Computer Information Systems from the University of Liverpool. I am the author of the Tiger Guide to Laptops. I write articles for BrightHub.com in astronomy and computers. My interests are in Astronomy, Evolutionary Science, American and European History, Finance and Economics, and Computer Science. You can follow me on twitter. http://twitter.com/GigaAstroTech View posts.

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