Comments on: New Windows 7 Commercials http://www.windows7news.com/2009/10/22/new-windows-7-commercials/ Latest Microsoft Windows 7 News, Tips, Themes, Wallpapers & Guides Tue, 07 Feb 2012 13:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: More Windows 7 Asus Slate Commercials Released | Apple/Windows/Blackberry/Android http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-3/#comment-96980 More Windows 7 Asus Slate Commercials Released | Apple/Windows/Blackberry/Android Sun, 27 Mar 2011 17:38:06 +0000 http://windows7news.com/?p=5130#comment-96980 [...] New Windows 7 Commercials [...] [...] New Windows 7 Commercials [...]

]]> By: Mustafa Mohamed http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-54625 Mustafa Mohamed Tue, 27 Apr 2010 00:43:49 +0000 http://windows7news.com/?p=5130#comment-54625 "Crispin Porter + Bogusky"<br>I'm not 100% certain though... “Crispin Porter + Bogusky”
I'm not 100% certain though…

]]> By: Mary http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-54624 Mary Tue, 27 Apr 2010 00:30:54 +0000 http://windows7news.com/?p=5130#comment-54624 Does anybody know what advertising agency created those Windows 7, "It was my idea" ads? Does anybody know what advertising agency created those Windows 7, “It was my idea” ads?

]]> By: Mustafa Mohamed http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-52342 Mustafa Mohamed Mon, 26 Apr 2010 20:43:49 +0000 http://windows7news.com/?p=5130#comment-52342 "Crispin Porter + Bogusky"<br>I'm not 100% certain though... “Crispin Porter + Bogusky”
I'm not 100% certain though…

]]> By: Mary http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-52313 Mary Mon, 26 Apr 2010 20:30:54 +0000 http://windows7news.com/?p=5130#comment-52313 Does anybody know what advertising agency created those Windows 7, "It was my idea" ads? Does anybody know what advertising agency created those Windows 7, “It was my idea” ads?

]]> By: fattry http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-48025 fattry Sun, 25 Oct 2009 13:11:11 +0000 http://windows7news.com/?p=5130#comment-48025 The new ads are not that good but I like that the persons are from all over the world. The new ads are not that good but I like that the persons are from all over the world.

]]> By: fattry http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-41916 fattry Sun, 25 Oct 2009 09:11:11 +0000 http://windows7news.com/?p=5130#comment-41916 The new ads are not that good but I like that the persons are from all over the world. The new ads are not that good but I like that the persons are from all over the world.

]]> By: bobisimo http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-2/#comment-41782 bobisimo Fri, 23 Oct 2009 20:25:32 +0000 http://windows7news.com/?p=5130#comment-41782 No one is raising the debate of which is better, Mac or Windows. Your happiness with Windows is as irrelevant as my happiness with Windows. :) My contention is that Mac, comparatively speaking, has (well, had, since Windows ads have improved) smarter, albeit dirty, advertising. And, of course, advertising has nothing at all to do with the quality of computers or the OS experience. No one is raising the debate of which is better, Mac or Windows. Your happiness with Windows is as irrelevant as my happiness with Windows. :) My contention is that Mac, comparatively speaking, has (well, had, since Windows ads have improved) smarter, albeit dirty, advertising. And, of course, advertising has nothing at all to do with the quality of computers or the OS experience.

]]> By: bobisimo http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41783 bobisimo Fri, 23 Oct 2009 20:18:50 +0000 http://windows7news.com/?p=5130#comment-41783 My point is directed at the casual market. There are a lot of people who know very little about computers. They hear "Microsoft Windows" and it calls forth the image of the supposed problems of computing, real or not. And when they hear that Macs are hassle-free, their computer prejudices are reinforced. I've long thought Mac was smart for targeting these people and fighting dirty, as it were. But Mac may have to change its strategy because (I think) the new Windows commercials effectively cancel them out. My point is directed at the casual market. There are a lot of people who know very little about computers. They hear “Microsoft Windows” and it calls forth the image of the supposed problems of computing, real or not. And when they hear that Macs are hassle-free, their computer prejudices are reinforced. I've long thought Mac was smart for targeting these people and fighting dirty, as it were. But Mac may have to change its strategy because (I think) the new Windows commercials effectively cancel them out.

]]> By: Everton http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41781 Everton Fri, 23 Oct 2009 18:07:03 +0000 http://windows7news.com/?p=5130#comment-41781 here we go again.....<br><br>- my PCs don't crash. Most PCs that do crash because of crappy software or 3rd party drivers. If macs actually had more software and hardware choices, they would crash as well. I'd rather have VFM choice rather than pay through the nose for none<br>- All the features of a PC at 3x the cost, although I'd say that's debatable as win7 and the hardware manufacturers I believe now have the edge on apple here we go again…..

- my PCs don't crash. Most PCs that do crash because of crappy software or 3rd party drivers. If macs actually had more software and hardware choices, they would crash as well. I'd rather have VFM choice rather than pay through the nose for none
- All the features of a PC at 3x the cost, although I'd say that's debatable as win7 and the hardware manufacturers I believe now have the edge on apple

]]> By: Admin_RobertCity http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41776 Admin_RobertCity Fri, 23 Oct 2009 14:58:17 +0000 http://windows7news.com/?p=5130#comment-41776 But if I was looking for a laptop or a desktop, and watched Apple ads, all I would know is that Apple doesn't crash, it doesn't have any viruses, it has all the features that a PC has, but put together, and so on. I would thus wonder what a Mac can do. If they showed iMovie, or iTunes, or something about the Mac itself, then I might buy it, But if I was looking for a laptop or a desktop, and watched Apple ads, all I would know is that Apple doesn't crash, it doesn't have any viruses, it has all the features that a PC has, but put together, and so on. I would thus wonder what a Mac can do. If they showed iMovie, or iTunes, or something about the Mac itself, then I might buy it,

]]> By: bobisimo http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41707 bobisimo Fri, 23 Oct 2009 05:55:48 +0000 http://windows7news.com/?p=5130#comment-41707 If it didn't make sense, let me try to better explain myself.<br><br>In the Apple ads, we saw "mac" coming with a web cam while "PC" hacked one on with tape. We saw ads that highlighted that Macs don't require antivirus software. We saw ads that highlight that PCs are more prone to crashing than Macs.<br><br>Are these all universal, 100% truths? No. What advertisement is? But these are fun, simple statements that sell features. In the Mojave ads for Windows, their bottom line was that other people used Vista (disguised as Mojave) and they were surprised that it wasn't as bad as they thought Vista was. Or we saw Jerry Seinfeld (who I love) in a commercial with Bill Gates talking about... shoes. I'm all for a fun commercial that has nothing to do with the product (i.e. Seinfeld and Superman for Amex), but none of the older Windows commercials worked for me. The new ones hit the nail on the head.<br><br>Hopefully you understand my point now. Mac ads? Each one provides a glimpse at one reason why you would want to buy a Mac. And now, Windows ads are doing the same. About time. :) If it didn't make sense, let me try to better explain myself.

In the Apple ads, we saw “mac” coming with a web cam while “PC” hacked one on with tape. We saw ads that highlighted that Macs don't require antivirus software. We saw ads that highlight that PCs are more prone to crashing than Macs.

Are these all universal, 100% truths? No. What advertisement is? But these are fun, simple statements that sell features. In the Mojave ads for Windows, their bottom line was that other people used Vista (disguised as Mojave) and they were surprised that it wasn't as bad as they thought Vista was. Or we saw Jerry Seinfeld (who I love) in a commercial with Bill Gates talking about… shoes. I'm all for a fun commercial that has nothing to do with the product (i.e. Seinfeld and Superman for Amex), but none of the older Windows commercials worked for me. The new ones hit the nail on the head.

Hopefully you understand my point now. Mac ads? Each one provides a glimpse at one reason why you would want to buy a Mac. And now, Windows ads are doing the same. About time. :)

]]> By: Stephen http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41706 Stephen Fri, 23 Oct 2009 05:37:45 +0000 http://windows7news.com/?p=5130#comment-41706 No offense but your response really doesn't make very much sense. The closest thing to ads that focussed on features WERE the Vista/Mohave ads. Apple hasn't emphasized features in ads in years (not sure if they ever did). Old Mac ads were all about image and ads over the past few years have simply been content free Microsoft attack ads....<br><br>Stephen No offense but your response really doesn't make very much sense. The closest thing to ads that focussed on features WERE the Vista/Mohave ads. Apple hasn't emphasized features in ads in years (not sure if they ever did). Old Mac ads were all about image and ads over the past few years have simply been content free Microsoft attack ads….

Stephen

]]> By: MrMysterious http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41678 MrMysterious Thu, 22 Oct 2009 23:33:15 +0000 http://windows7news.com/?p=5130#comment-41678 At least Microsoft is talking about their product, instead of the trying to create hate cult ads on the competitor. At least Microsoft is talking about their product, instead of the trying to create hate cult ads on the competitor.

]]> By: bobisimo http://www.windows7news.com/2009/10/22/new-windows-7-commercials/comment-page-1/#comment-41660 bobisimo Thu, 22 Oct 2009 20:40:36 +0000 http://windows7news.com/?p=5130#comment-41660 I dig 'em. I know people hate the Mac commercials because of how they come across, but every one of them gets it right at the core: pick one feature you feel you do better than your competitor, and highlight it in an easy-to-understand manner. Nice to see MS is doing the same thing; you're more likely to sell a computer if you show a desirable feature in action than if you feature Jerry Seinfeld or the whole Mojave thing. I dig 'em. I know people hate the Mac commercials because of how they come across, but every one of them gets it right at the core: pick one feature you feel you do better than your competitor, and highlight it in an easy-to-understand manner. Nice to see MS is doing the same thing; you're more likely to sell a computer if you show a desirable feature in action than if you feature Jerry Seinfeld or the whole Mojave thing.

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