Stuff.co.nz have been speaking to Microsoft representatives in New Zealand and they were told that Microsoft aren’t planning a high profile campaign similar to the launch campaigns of Windows XP and Windows Vista.
When Windows 7 is launched on October 22nd, a Microsoft spokesperson said:
“We will be doing something interesting and exciting. It’s hard to say what direction we will go in right now, but it will be appropriate to the times and not anything terribly extravagant.”
I think this is a shame as Microsoft have a great product in Windows 7, probably their best for a very long time. There’s a quiet buzz developing around Windows 7 and apart from daft comments from the mac fanboys who haven’t even tried Windows 7, all the feedback I’ve seen on Windows 7 has been positive. Microsoft do however seem to be putting on quite a charm offensive with partners to get them to support the launch. For instance I work for an ISP in the UK, and I’ve never had so many meeting invites before from Microsoft to go to their offices to learn about a product.
When Windows 7 launches I will definitely be telling all my friends to upgrade, although I think the price will deter many and this is what Microsoft clearly is concious of.
